The monitoring system is a new solution based on business intelligence for supporting marketing and sale managers to have real time and accurate control on marketing performance. The role of a monitoring system is observation and providing answers for questions like what is up.
This solution consists of some software for data gathering, data organizing and customized analysis and reporting.
The duties of monitoring system:
 Answering various daily questions |
|
| Showing current situation: normal, rising, ideal, falling, or critical |
|
| Showing new events: threats and opportunities |
|
| Showing trends and events affecting the future |
Customer satisfaction, customer loyalty, cost of marketing efforts, effectiveness of advertisement, market share, industry position, competitors’ advantages, sales and profit volume.