Defined needs of system and information technology infrastructure of a business are two factors that determine what sections a marketing monitoring system should have. A comprehensive marketing monitoring system consists of these sections:
 Intelligent sampling system |
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| Measurement indicators definition software |
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| Data gathering subsystems: |
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 Call Center |
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| Face to Face |
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| Web Survey |
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| Mobile Survey |
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| Informatics Networks: POS, ATM, Web Kiosk … |
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| Data Warehouse |
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| Customized and Online Analysis and Reporting Software based on Clicking |